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WhiteTrash BBQ -- Real Pit Barbecue from New York City. This is the story of a fire obsessed guy, living in Brooklyn, with a dream of producing award winning, competition busting, real Barbeque. Come live the dream as I compete around the country in the KCBS Championship Barbecue circuit.

Monday, December 20, 2010

Mad Dog BBQ Sauce

Below is a press release. I don't usually post press releases, but this is about the company that makes my absolutely favorite barbecue sauce, Mad Dog. Now I love the original, and I love the spicy. The judges at competition - well they sure as hell don't. Enjoy.

BBQ Spells Success for MA Entrepreneur

Twenty years in business and 28 sauces later, Ashley Food Company, Inc. continues to beat the odds. The secret to success for entrepreneur David “Mad Dog” Ashley lies in giving customers a reason to come back for more. The original Mad Dog all natural bbq sauce kicked the company into high gear 20 year ago. Its popularity spawned the expansion into a whole family of Mad Dog sauces over the next 5, 10 and 15 year milestones. Now the #1 rated BBQ sauce by America's Test Kitchen and Cook's Magazine comes in three varieties, Original, Chipotle and Ultra Hot. Dun & Bradstreet reports, "Businesses with fewer than 20 employees have only a 9% chance of surviving 10 years." Ashley Food Company, Inc. is an exception to the rule.

Sudbury, MA (Vocus/PRWEB) December 20, 2010

In honor of the 20th anniversary of Ashley Food Company, Inc., founder David “Mad Dog” Ashley just introduced a family of three barbecue sauces featuring the ever popular, Mad Dog Original all natural bbq sauce. The original has the same, rich flavor that ranked it #1 by America's test Kitchen and Cook's Magazine. The new Chipotle Mad Dog barbecue sauce has the same heat as the original, award-winning recipe and has a distinctive, new smoky flavor. The Ultra Hot Mad Dog barbecue sauce has been enhanced with added Ghost Peppers making it one of hottest BBQ sauces ever made.

What gives Chipotle Mad Dog bbq sauce its smooth, smoky flavor are large, red ripe, dried jalapeños that are called chipotle peppers. These peppers are the last ones to be harvested so they are brown in color. They are smoked slowly over an open fire for an unmistakable taste. There are many different grades of chipotle peppers. Ashley Food Company, Inc. uses only high-grade chipotle, the finest money can buy.

When customers asked for an even hotter BBQ sauce, Ashley Food Company, Inc. delivered one of the hottest bbq sauces ever sold. To intensify the heat of Ultra Hot Mad Dog bbq sauce, the company added Bhut Jolokia otherwise known as ghost pepper. This pepper comes from India and is 400 times hotter than Tabasco sauce. Ghost peppers are certified by Guinness World RecordsTM as the world's hottest peppers.

All three varieties of Mad Dog bbq are dedicated to Ashley's good friend, Bear, the chocolate lab who appears on the new label of this family of barbecue sauces. To lock in freshness, Mad Dog bbq comes in a new, 12-ounce bottle with an unmistakable new logo.

Texas musician Lyle Lovett once compared barbecue sauce to a beautiful woman. He said “If it's too sweet, it's bound to be hiding something.” (The Texas Monthly, June 2008) David Ashley explains why Mad Dog barbecue sauces have nothing to hide. “For 20 years, our hallmark has been to provide all-natural products. We use premium, fresh ingredients and no fillers, no additives and no preservatives. We guarantee this. ”

To order Mad Dog bbq sauces, visit Ashley Food Company, Inc., call 1-800-61-SAUCE or email maddog(at)ashleyfood(dot)com.

For more information about the complete line of Mad Dog bbq and Hot Sauces created by Ashley Food Company, also visit Ashley Food Retail Store and Ashley Food Wholesale Store.

About Ashley Food Company, Inc.

As President and founder of Ashley Food Company, Inc. in Sudbury, Massachusetts, David has been creating all-natural, mouth watering, and award-winning products for two decades come January 2011. All Mad Dog creations are made in hand-measured batches and cooked to perfection. To this day, David ensures that every blend has a fresh-from-the-kettle-taste.

Ashley Food Company produces 28 sauces, from sweet with heat to lethal, including “The world's hottest hot sauce” – 357 EXTREME hot sauce; Mad Dog BBQ sauces, Mad Cat, Teriyaki Hot sauce; industrial extracts, and has recently added Envy, 357 EXTREME Wing sauce and 357 EXTREME Mustard to the line-up. Find the complete line of Mad Dog Hot Sauces and barbeque sauces created by David Ashley at Ashley Food Company, Inc.

Read more: http://www.benzinga.com/press-releases/10/12/p714676/bbq-spells-success-for-ma-entrepreneur#ixzz18iMNFLFI

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At 2:55 AM, Anonymous hog roast said...

Its nice to see someone with the same passions for bbq's that I have,Would love to try the extreme wings they sound ace.

At 8:50 PM, Blogger Chris said...

I have a 19 oz jar of the ultra hot in the fridge right now. Works great on chuck roasts and really anything beef.

At 9:16 AM, Anonymous Anonymous said...

That sauce looks GREAT. I love the fact that it's all natural. I think it will go well with the incredible barbecue I've been making lately from this bbq handbook... http://tinyurl.com/27ex5rw

At 7:15 AM, Blogger Chuck said...


I have come across your blog a few times and really enjoyed it. I am curious if you accept any advertising on your blog. I represent Barbecuing.com, a new online store for all things barbecuing. Please contact me via this email should there be an opportunity available.

Thank you.

chippsterr AT Gmail DOT com

At 11:28 PM, Blogger Autism said...

Do you use this sauce on all types of meat. I love the natural things probably gives it a good homemade flavor. I make my own carolina style sauce and a little Kansas city stye sauce and cant wait to try this one.

I use the Primo ceramic grill to do my smoking. Im not big time but still try to cook like I am.




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