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WhiteTrashBBQ

WhiteTrash BBQ -- Real Pit Barbecue from New York City. This is the story of a fire obsessed guy, living in Brooklyn, with a dream of producing award winning, competition busting, real Barbeque. Come live the dream as I compete around the country in the KCBS Championship Barbecue circuit.

Monday, July 06, 2009

BBQ Ingredients: Lea & Perrins - Thick

I usually hate it when a classic food reinvents itself. Anybody else out there remember New Coke or Coke 2? We all know how well that turned out. If it ain't broke why fix it huh?

So you can understand that I was a bit skeptical when I heard about the new Lea & Perrins - Thick. Why would they want to play with the classic and best Worcestershire sauce on the market? What the hell did they do to it to make it thick? Did they fill it with thickeners and other unnatural glop?

I checked with their marketing folks and was told that "The new Lea & Perrins Thick Classic was inspired by the original Lea & Perrins Worcestershire Sauce, which is made using a 170-year old recipe. By blending the original Lea & Perrins Worcestershire Sauce with ingredients such as tomato puree made from tomatoes grown from Heinz Seeds, roasted garlic and onion, we’ve achieved the thick texture and bold, yet balanced flavor, which makes the new Lea & Perrins Thick Classic perfect for dipping and topping."

So with some apprehension, I gave it a try. And I was glad I did. The new Thick Lea & Perrins Worcestershire sauce, tastes exactly the same as the original, but is thick like ketchup. No more thinning out your sauces!

Try it - you'll like it.

And if you're looking for a quick buck - the folks at Lea & Perrins are hosting ThatsawRAP Contest. Lea & Perrins® is searching for the ultimate “wRAP” video that compliments its new Thick Classic® Worcestershire Sauce, while paying tribute to the signature paper wrap that has graced its distinctive bottles for more than 170 years.

The winner, selected by America out of the Top 10 videos, will receive $5000 PLUS a premium prize package of Certified Angus Beef. Additional prizes include $1,000 for each of the 4-runners-up. Check it out here.

Clint - you listening?

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4 Comments:

At 10:23 AM, Anonymous pigtrip said...

Just to be sure, the thick version is a new product and not a replacement of the existing one, right?

 
At 10:34 AM, Blogger WhiteTrashBBQ said...

It's definitely not a replacement of the original. They're both still on the market and on their website.

 
At 3:52 PM, Blogger Chris said...

That sounds like it could be reallllll good for burgers and such.

Clint? Nah, he doesn't like making videos ;)

 
At 7:30 PM, Anonymous Anonymous said...

Remember when L & P came out with their new flip top cap? I hated it cause you couldn't reuse the bottle for holding my picked pepper sauce. I complained to L & P and they told me the public like their new cap...I told'em if it wuzn't broken why did they f _ _k with it?

 

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